About Conference

• 
  24 February 2024
• 
  Parul University, Vadodara

ABOUT THE CONFERENCE

The core conference theme, “Envisioning the Future of Commerce: Smart Technology Integration for Adapting to the Changing Business Landscape in the Digital Age,” signifies a pivotal exploration into the intersection of commerce, smart technology, and the evolving business ecosystem. It emphasizes the strategic adoption of smart technologies like Al, blockchain, and data analytics to gain a competitive advantage. The theme underscores that it’s not just about technology adoption but the transformation of business models, operational processes, and customer engagement strategies. 

In the realm of commerce, the theme recognizes the shift from traditional brick-and- mortar to a digitally-driven marketplace. It explores the impact on supply chains, logistics, and consumer behaviour. E-commerce, mobile commerce, and online platforms have become the new norm, requiring businesses to adapt rapidly to seize opportunities and mitigate challenges. The theme underscores the need for continuous innovation and technological readiness. Industries ranging from finance to healthcare are influenced by digital transformation. The conference seeks to provide insights into technology applications, including cybersecurity, data privacy compliance, and financial optimization. 

In essence, this theme embraces the fusion of smart technology with commerce as a profound shift, reshaping businesses, commerce practices, and industries. It serves as a platform for professionals to gain insights, share experiences, and explore practical applications, ethical considerations, and legal dimensions in the digital age. Ultimately, it equips participants to thrive in an ever-evolving digital business environment. With the focus on this theme, we welcome theoretical, conceptual, and empirical contributions, based on qualitative, quantitative approaches, and mixed methods in all areas. 

Importance of the Conference

This conference serves as a vital platform for commerce professionals to gain insights into the latest technological innovations, explore strategies for optimizing operations, and understand consumer behaviour in the digital age. By fostering a holistic understanding of these dynamic factors, the conference equips businesses with the knowledge and tools necessary to adapt, thrive, and drive better decision-making, ultimately ensuring relevance and success in an evolving and highly competitive business landscape. 

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Conference Objectives

• To explore how smart technology integration can be leveraged to gain a competitive edge in the ever-evolving commerce landscape, equipping businesses with strategies to enhance efficiency, customer experiences, and overall performance.
• To provide insights and guidance on how businesses can effectively adapt to the challenges and opportunities presented by the digital transformation, ensuring their long-term viability and success in an increasingly digital-driven marketplace.
• To focus on understanding and meeting the changing expectations of consumers in the digital age, emphasizing strategies and technologies particularly concerning data privacy, cybersecurity, and responsible business practices, fostering an environment of trust and accountability in the digital realm.

Conference Outcomes

• Participants will gain a deeper understanding of cutting-edge technologies and their practical applications in commerce, enabling them to implement smart technology solutions for enhanced competitiveness and efficiency.
• Attendees will leave with a strategic mindset, equipped to navigate the digital transformation landscape, leading to businesses' ability to proactively adapt and thrive in the dynamic digital business environment.

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